Airtel SMS2.0

Airtel presents SMS2.0 Now make your SMSs come to life, for free
Background
SMS is one of the most popular applications on the mobile phone. However the interface for SMS has seen little change over the years. While its online counterparts like e-mail and chat have advanced quite a bit with regards to personalization and interactivity, SMS has remained static and dull.
To address this gap comes in Airtel's new and unique service – SMS2.0. Airtel would like to give a new age experience to the user, and take his SMS experience, beyond the mundane.
SMS2.0 is a ‘Free Upgrade' to the SMS application. Once downloaded, it enhances messaging capabilities of the existing SMS application through lots of ‘cool' features
Cool Features
- This is a free service (no cost of download, and no recurring costs)
- This is an upgrade of the SMS application : it gives a lot extra while retaining everything of the current SMS application
- SMS2.0 gives users an option to personalize their SMS window by adding emoticons to messages , and viewing/composing the message in different colours
SMS2.0 also gives users, free access to their favourite content (Bollywood News & Gossip, et Updates & trivia, General News, Jokes etc.
It's a great value add, which enriches the SMS experience, by adding a lot of colour, style and interactivity to messaging. And its Free !!!